Darwin's People
Book cover design and supporting visual identity for a publication on human behavior
Role
Graphic Designer
Year
2025
Discipline
Editorial & Brand Design
Overview
Darwin's People, written by Brian Moon, explores human behavior, evolution, and naturalistic decision-making.
I developed the book's cover and supporting visual identity, drawing from evolutionary theory to translate complex scientific concepts into a thoughtful, modern, and approachable design.
Translating evolutionary theory into design
Inspired by symbiogenesis—the evolutionary theory that new forms of life can emerge through the integration of different organisms—I developed a visual concept centered on connection, integration, and evolution.
Intersecting green and blue forms reference a symbiogenesis diagram, while progressive human figures reinforce the book's exploration of human behavior and evolutionary development.
Visual inspiration: Symbiogenesis and evolutionary development
Extending the concept across the publication
The abstract forms continue across the front and back covers, creating a unified composition that connects the book's scientific inspiration to its visual identity.
Consistent typography, color, and graphic elements extend into supporting digital materials, creating a cohesive experience across print and online applications.
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