The Plot Thinkens
Visual identity, packaging, and printed materials for a decision-making toolkit
Role
Brand & Graphic Designer
Year
2024
Discipline
Brand Identity & Packaging
Overview
The Plot Thickens is a decision-making toolkit designed to help professionals explore complex situations, ask better questions, and strengthen collaborative thinking.
I developed a cohesive visual identity across the toolkit's packaging, cards, and supporting materials. The design balances a professional appearance with an approachable, engaging visual style, making complex concepts easier to explore and discuss.
Making decision-making approachable
The visual identity was designed to make complex decision-making concepts feel engaging and accessible without losing their professional purpose.
A consistent system of typography, color, and graphic elements connects the packaging and card designs, creating a recognizable experience throughout the toolkit.
Visual inspiration: Symbiogenesis and evolutionary development
Extending the identity beyond the toolkit
The visual identity was carried into supporting promotional and event materials, maintaining a consistent look across different formats.
These applications helped present The Plot Thickens as both a practical decision-making resource and an engaging experience for professionals.
More work